A doe-eyed doll, a smiley-faced cupcake, a sweet plush kitten: they're cute--and cute is at the heart of a growing legion of adult collectors and enthusiasts who live and breathe all things cuddly and adorable.

Pamela Klaffke, author of Spree: A Cultural History of Shopping and herself an avid collector of cute since she was a child, takes readers on a rainbow-and-unicorn-filled journey through cute culture, from its origins in Japan where teenaged girls help drive the "cute" economy, to its modern-day manifestations in the bubblegum-coloured careers of performers like Katy Perry. The book also delves into the fanatical world of cute creators and collectors, the psychology of nostalgia, and the phenomenon known as creepy/cute. There's also cute food, anthropomorphized animals, and cute superstars such as Blythe, My Little Pony, and Hello Kitty herself. Full-colour throughout, the book also includes many photographs of cute objects from the author's extensive personal collection.

As charming and captivating as its subject matter, Hello, Cutie! invites readers to indulge their cuddliest guilty pleasures. It's as cute as can be!